A taxonomy of customers’ characteristics influencing product personalisation
Over the last two decades, the concept of product personalisation has received increased attention from both academia and industry. Recent developments in IT systems and digital fabrication technologies have made product personalisation not only technically doable but also economically profitable. O...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/12887231.v1 |
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