Exploring the connected town centre shopping experience and its implications on patronage intentions
Research on Customer Experience, more specifically the Shopping Experience, received substantial attention from academics and practitioners due to its conceptualised implications on retail performance. Nowadays, customers seek to be entertained, stimulated and seamlessly connected to the digital dom...
Saved in:
| Main Author: | |
|---|---|
| Format: | Default Thesis |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://dx.doi.org/10.26174/thesis.lboro.12525575.v1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|