Advertising budgeting and appraisal in practice / R. David Rees.
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Advertising Association,
[1978].
|
| Series: | Research studies in advertising ;
no.11 |
| Subjects: | |
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| LEADER | 00832cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 000098112 | ||
| 005 | 20180201094456.0 | ||
| 008 | 020607s1978 enk | |||| ||eng|| | ||
| 089 | |a 659.1 | ||
| 089 | |a 658.154 | ||
| 100 | 1 | |a Rees, R. D. |q (Richard David), |d 1947- | |
| 245 | 1 | 0 | |a Advertising budgeting and appraisal in practice / |c R. David Rees. |
| 260 | |a London : |b Advertising Association, |c [1978]. | ||
| 300 | |a 58p ; |c 20cm. | ||
| 490 | 1 | |a Research studies in advertising ; |v no.11 | |
| 650 | 0 | |a Advertising |x Costs | |
| 650 | 0 | |a Advertising |x Evaluation. | |
| 710 | 2 | |a Advertising Association (Great Britain) | |
| 830 | 0 | |a Research studies in advertising ; |v no.11 | |
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_REE |7 0 |9 107229 |a PILKINGTON |b PILKINGTON |c MAIN |d 1994-02-23 |l 3 |o 659.1/REE |p 015851701 |r 2017-12-05 |w 2018-02-01 |y LONG | ||
| 999 | |c 85110 |d 85110 | ||