From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. the strategic process of growing and strengthening brands /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; London :
Butterworth-Heinemann,
2010.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
London Library - London
| Shelfmark: |
658.827/DEC |
|---|---|
| Copy [0404833497] | Available |