Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick.

Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick.

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Bibliographic Details
Main Authors: Jobber, David, 1947- (Author), Ellis-Chadwick, Fiona (Author)
Format: eBook
Language:English
Published: Maidenhead : McGraw Hill, 2024.
Edition:Tenth edition.
Subjects:
Marketing.
Marketing > Case studies.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=7204327
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