The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.

The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. the customer-driven marketplace /

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Bibliographic Details
Other Authors: Kitchen, Philip J., Patti, Charles H., Schultz, Don E.
Format: Book
Language:English
Published: London ; New York : Routledge, 2011.
Subjects:
Communication in marketing.
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  • Taylor and Francis unlimited user e-book.

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