Sport marketing in a global environment : strategic perspectives / edited by Ruth M. Crabtree and James J. Zhang.

Sport marketing in a global environment : strategic perspectives / edited by Ruth M. Crabtree and James J. Zhang. strategic perspectives /

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Bibliographic Details
Other Authors: Crabtree, Ruth M. (Editor), Zhang, James J. (Editor)
Format: eBook
Language:English
Published: New York : Routledge, 2022.
Series:World association for sport management series
Subjects:
Sports > Marketing > Cross-cultural studies.
Sports > Economic aspects > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Online Access:https://www.taylorfrancis.com/books/9781003270041
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https://www.taylorfrancis.com/books/9781003270041

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  • Taylor and Francis unlimited user e-book.

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