From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / edited by Felipe Pantoja, Shuang Wu.

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / edited by Felipe Pantoja, Shuang Wu. Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Pantoja, Felipe (Editor, http://id.loc.gov/vocabulary/relators/edt), Wu, Shuang (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Artificial intelligence.
International economic integration.
Globalization.
Strategic planning.
Leadership.
Artificial Intelligence.
Emerging Markets and Globalization.
Business Strategy and Leadership.
Online Access:https://doi.org/10.1007/978-3-030-89883-0
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https://doi.org/10.1007/978-3-030-89883-0

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