Handbook of research on the impact of fandom in society and consumerism Cheng Lu Wang, editor.

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Bibliographic Details
Other Authors: Wang, Chenglu (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2020]
Series:A Volume in the Advances in Marketing, Customer Realtionship Management and E-services ( AMCRMES) Book Series.
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Online Access:http://dx.doi.org/10.4018/978-1-7998-1048-3
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http://dx.doi.org/10.4018/978-1-7998-1048-3

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