Indomie noodles in Africa : lessons on digital and cultural branding / Uchenna Uzo, (Lagos Business School, Pan-Atlantic University, Lagos, Nigeria), and Louis Nzegwu, (University of WisconsinPlatteville, Platteville, Wisconsin, USA).

Indomie noodles in Africa : lessons on digital and cultural branding / Uchenna Uzo, (Lagos Business School, Pan-Atlantic University, Lagos, Nigeria), and Louis Nzegwu, (University of WisconsinPlatteville, Platteville, Wisconsin, USA). lessons on digital and cultural branding /

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Bibliographic Details
Main Authors: Uzo, Uchenna (Author), Nzegwu, Louis (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 1
Subjects:
Branding (Marketing) > Nigeria.
Social media > Internet marketing > Nigeria.
Online Access:http://dx.doi.org/10.1108/EEMCS-03-2017-0048
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http://dx.doi.org/10.1108/EEMCS-03-2017-0048

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