Amazon Indias "Apni Dukaan" : branding strategy / Neetu Yadav (Department of Management, Birla Institute of Technology and Science Pilani, Jhunjunnu, India), and Mahim Sagar(Indian Institute of Technology Delhi, New Delhi, India).

Amazon Indias "Apni Dukaan" : branding strategy / Neetu Yadav (Department of Management, Birla Institute of Technology and Science Pilani, Jhunjunnu, India), and Mahim Sagar(Indian Institute of Technology Delhi, New Delhi, India). branding strategy /

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Bibliographic Details
Main Authors: Yadav, Neetu (Author), Sagar, Mahim (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 3
Subjects:
Product management.
Strategic planning.
Online Access:http://dx.doi.org/10.1108/EEMCS-09-2017-0230
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