Starbucks : global brand in emerging markets / Praveen Gupta (Department of Marketing, Lal Bahadur Shastri Institute of Management, Delhi, New Delhi, India), Ankita Nagpal(Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Deloitte, Gurgaon, India), and Diksha Malik (Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Asian Paints Limited, Delhi, India).

Starbucks : global brand in emerging markets / Praveen Gupta (Department of Marketing, Lal Bahadur Shastri Institute of Management, Delhi, New Delhi, India), Ankita Nagpal(Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Deloitte, Gurgaon, India), and Diksha Malik (Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Asian Paints Limited, Delhi, India). global brand in emerging markets /

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Bibliographic Details
Main Authors: Gupta, Praveen, 1957- (Author), Nagpal, Ankita (Author), Malik, Diksha (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 4
Subjects:
Schultz, Howard.
Starbucks Coffee Company.
Customer relations > Management.
Online Access:http://dx.doi.org/10.1108/EEMCS-03-2018-0044
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