Marico : competing with an innovative business model / Sumit Mitra (Indian Institute of Management, Kozhikode, India), and Ranjith V.K. (School of Management, Manipal University, Manipal, India). competing with an innovative business model /

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Bibliographic Details
Main Authors: Mitra, Sumit (Author), V. K., Ranjith (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 2
Subjects:
Online Access:http://dx.doi.org/10.1108/EEMCS-05-2017-0093
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