Auntie Annes : searching for the right recipe for China / Marlene Mints Reed (Department of Entrepreneurship, Baylor University, Waco, Texas, USA) and Les Palich (Department of Entrepreneurship, Baylor University, Waco, Texas, USA).

Auntie Annes : searching for the right recipe for China / Marlene Mints Reed (Department of Entrepreneurship, Baylor University, Waco, Texas, USA) and Les Palich (Department of Entrepreneurship, Baylor University, Waco, Texas, USA). searching for the right recipe for China /

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Bibliographic Details
Main Authors: Mints Reed, Marlene (Author), Palich, Leslie E. (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald Emerging Markets Case Studies, volume 8, issue 3
Subjects:
International business enterprises > Social aspects.
Marketing research.
Barriers to entry (Industrial organization)
Online Access:http://dx.doi.org/10.1108/EEMCS-06-2017-0131
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http://dx.doi.org/10.1108/EEMCS-06-2017-0131

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