Jumei : Chinas top online cosmetics retailer and the quest to become the top E-commerce hub for women / Mingan (Joanna) Wang (Rutgers Business School, Rutgers University, Piscataway, New Jersey, USA), Can Uslay (Rutgers Business School, Rutgers University, Piscataway, New Jersey, USA).

Jumei : Chinas top online cosmetics retailer and the quest to become the top E-commerce hub for women / Mingan (Joanna) Wang (Rutgers Business School, Rutgers University, Piscataway, New Jersey, USA), Can Uslay (Rutgers Business School, Rutgers University, Piscataway, New Jersey, USA). Chinas top online cosmetics retailer and the quest to become the top E-commerce hub for women /

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Bibliographic Details
Main Authors: Wang, Mingan (Joanna) (Author), Uslay, Can, 1973- (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald Emerging Markets Case Studies, volume 8, issue 3
Subjects:
Cosmetics industry > Internet marketing.
Electronic commerce > Management.
Product management.
Online Access:http://dx.doi.org/10.1108/EEMCS-06-2016-0128
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