Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor.

Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor. technologies and emerging trends /

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Bibliographic Details
Other Authors: Alonso Dos Santos, Manuel, 1981- (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014]
Subjects:
Sports > Marketing.
Sports > Marketing > Technological innovations.
Sports sponsorship.
Sports sponsorship > Technological innovations.
Online Access:http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5994-0
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