Integrated advertising, promotion, and marketing communications Kenneth E. Clow and Donald E. Baack.
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Main Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
Harlow, England :
Pearson,
[2018]
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Edition: | Eighth edition, Global edition. |
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Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5187264 |
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https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5187264Online Resource - Electronic book
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