Identity-based brand management : fundamentals-strategy-implementation-controlling / Christoph Burmann ... [et al.] fundamentals-strategy-implementation-controlling /
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| Format: | Book |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2017.
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London Library - London
| Shelfmark: |
658.827/IDE |
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| Copy [040465911X] | Available |