APA Edition Citation

Pennington, A. (2016). The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington: How to design, measure and improve customer experience in your business. Pearson Education.

Chicago Edition Citation

Pennington, Alan. The Customer Experience Book : How to Design, Measure and Improve Customer Experience in Your Business / Alan Pennington: How to Design, Measure and Improve Customer Experience in Your Business. Harlow, England ; New York: Pearson Education, 2016.

MLA Edition Citation

Pennington, Alan. The Customer Experience Book : How to Design, Measure and Improve Customer Experience in Your Business / Alan Pennington: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2016.