Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. creating competitive advantage /

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Bibliographic Details
Main Authors: West, Douglas C. (Author), Ford, John B. (John Battice), 1949- (Author), Ibrahim, Essam (Author)
Format: Book
Language:English
Published: Oxford, United Kingdom : Oxford University Press, [2015]
Edition:Third edition.
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London Library - London

Shelfmark: 658.802/WES
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