Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

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Bibliographic Details
Main Authors: Usunier, Jean-Claude (Author), Lee, Julie Anne (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2013.
Edition:6th ed.
Subjects:
Export marketing.
Intercultural communication.
International business enterprises.
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London Library - London

Shelfmark: 658.84/USU
Copy [0404566022] Available

Pilkington Library - Pilkington Main Collection

Shelfmark: 658.84/USU
Copy [0404453422] Available
Copy [0404574653] Available

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