Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

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Bibliographic Details
Main Authors: Jobber, David, 1947- (Author), Ellis-Chadwick, Fiona (Author)
Format: Book
Language:English
Published: London : McGraw-Hill Education, 2016
[2016]
Edition:Eighth edition
Subjects:
Marketing.
Marketing > Europe > Case studies.
Tags: Add Tag
marketing 7
of 2
principles 2
1 1
core 1
market 1
mix 1
sm 1
sport 1
strategic 1
text 1
week 1 1
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/JOB
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London Library - London

Shelfmark: 658.8/JOB
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