Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.

Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry. for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author: Linoff, Gordon S.
Other Authors: Berry, Michael J. A.
Format: Book
Language:English
Published: Indianapolis, IN : Wiley, c2011.
Edition:3rd ed.
Subjects:
Marketing > Data processing.
Business > Data processing.
Data mining.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.800285/LIN
Copy [0404345166] Available
Copy [0404345174] Checked out – Due: 20-05-2024

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