Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. using innovative ideologies to build breakthrough brands /

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Bibliographic Details
Main Authors: Holt, Douglas B. (Author), Cameron, Douglas (Author)
Format: Book
Language:English
Published: Oxford, United Kingdom : Oxford University Press, 2012.
Subjects:
Branding (Marketing)
Marketing > Social aspects.
Branding (Marketing) > Case studies.
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London Library - London

Shelfmark: 658.827/HOL
Copy [0404343112] Available

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