Cultural strategy using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

Cultural strategy using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. using innovative ideologies to build breakthrough brands /

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Bibliographic Details
Main Author: Holt, Douglas
Other Authors: Cameron, Douglas
Format: eBook
Language:English
Published: Oxford : Oxford University Press, 2010.
Subjects:
Branding (Marketing).
Branding (Marketing) > Case studies.
Marketing > Social aspects.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=746642
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https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=746642

Online Resource - Electronic book

Copy [B492772] Available

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