The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr. dialog, debate, and directions /

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Bibliographic Details
Other Authors: Lusch, Robert F., Vargo, Stephen L., 1945-
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2006.
Subjects:
Marketing > Philosophy.
Customer services.
Relationship marketing.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.812/SER
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