The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham. the looming crisis in brand value and how to avoid it /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif. :
Jossey-Bass,
c2008.
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| Edition: | 1st ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.827/GER |
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| Copy [0404329713] | Available |
| Copy [0404329721] | Available |