The role of social media within the fashion and luxury industries : depicting social media's possible role within the perculiar communication strategy carried by a fashion or luxury company / Chiara Berlendi.

The role of social media within the fashion and luxury industries : depicting social media's possible role within the perculiar communication strategy carried by a fashion or luxury company / Chiara Berlendi. depicting social media's possible role within the perculiar communication strategy carried by a fashion or luxury company /

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Bibliographic Details
Main Author: Berlendi, Chiara
Format: Book
Language:English
Italian
Published: Saarbrucken, German : LAP/Lambert Academic Publishing, c2011.
Subjects:
Fashion merchandising.
Social media.
Luxuries > Marketing.
Luxury goods industry.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 687.0688/BER
Copy [0404075347] Available

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