Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman.

Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman. theoretical and strategic foundations /

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Bibliographic Details
Main Author: Cwalina, Wojciech
Other Authors: Falkowski, Andrzej, Newman, Bruce I.
Format: Book
Language:English
Published: Armonk, NY ; London : M.E. Sharpe, c2011.
Subjects:
Campaign management.
Political campaigns.
Marketing > Political aspects.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 324.73/CWA
Copy [0403957788] Available

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