Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. an integrated marketing communications perspective /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
c2009.
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| Edition: | 8th ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.1/BEL |
|---|---|
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