Should sales and marketing collaborate? : an investigation into the antecedents and consequences of collaboration between sales and marketing / Kenneth Le Meunier-FitzHugh.

Should sales and marketing collaborate? : an investigation into the antecedents and consequences of collaboration between sales and marketing / Kenneth Le Meunier-FitzHugh. an investigation into the antecedents and consequences of collaboration between sales and marketing /

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Bibliographic Details
Main Author: Le Meunier-FitzHugh, Kenneth
Format: Book
Language:English
Published: Saarbrucken : VDM Verlag Dr. Muller, c2009.
Subjects:
Sales management.
Marketing > Management.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/LEM
Copy [0403973023] Available

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