Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. strategies for the events industry /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
2006.
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| Series: | Events management series.
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| Subjects: | |
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| Physical Description: | xxi, 322 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780750663618 0750663618 |