Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. strategies for the events industry /

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Bibliographic Details
Main Author: Masterman, Guy
Other Authors: Wood, Emma H.
Format: Book
Published: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Series:Events management series.
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Pilkington Library - Pilkington Main Collection

Call Number: 394.2068/HAS
Copy [0403778581] Available