Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.].

Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.]. tools and techniques for building strong relationships with major clients /

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Bibliographic Details
Other Authors: Cheverton, Peter
Format: Book
Language:English
Published: London : Kogan Page, 2005.
Subjects:
Marketing > Key accounts
Selling > Key accounts
Financial services industry
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Pilkington Library - Pilkington Main Collection

Shelfmark: 332.1068/KEY
Copy [0403103592] Available

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