Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.

Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. a new perspective on marketing and innovation management /

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Bibliographic Details
Other Authors: Tollin, Karin, Carù, Antonella
Format: Book
Language:English
Published: Chichester : John Wiley, c2008.
Subjects:
Technological innovations > Marketing.
Technological innovations > Management.
New products > Management.
Marketing.
Strategic planning.
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Description
Physical Description:xxiv, 439 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470694275
0470694270
0470725095
9780470725092

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