Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller.

Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller. theoretical and practical perspectives /

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Bibliographic Details
Main Author: Mueller, Barbara, 1958-
Format: Book
Language:English
Published: New York : Peter Lang, 2008.
Subjects:
Market segmentation > United States
Minority consumers > United States
Multiculturalism > United States
Advertising > United States
Business ethics > United States
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.802/MUE
Copy [0403563402] Available

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