Competitive identity the new brand management for nations, cities and regions / Simon Anholt.

Competitive identity the new brand management for nations, cities and regions / Simon Anholt. the new brand management for nations, cities and regions /

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Bibliographic Details
Main Author: Anholt, Simon
Format: eBook
Language:English
Published: Basingstoke : Palgrave Macmillan, 2007.
Subjects:
Competition, International.
Place marketing.
Product management.
International relations.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780230627727
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natioanl-branding 1
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