Data mining techniques for marketing, sales, and customer relationship management / Gordon Linoff and Michael Berry.

Data mining techniques for marketing, sales, and customer relationship management / Gordon Linoff and Michael Berry. for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author: Linoff, Gordon S.
Other Authors: Berry, Michael J.
Format: eBook
Language:English
Published: Indianapolis : Wiley, 2004.
Edition:2nd ed.
Subjects:
Business > Data processing.
Data mining.
Marketing > Data processing.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=183845
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