Competing in a service economy how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson.

Competing in a service economy how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson. how to create a competitive advantage through service development and innovation /

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Bibliographic Details
Main Author: Gustafsson, Anders, 1964 May 3-
Other Authors: Johnson, Michael D. (Michael David)
Format: eBook
Language:English
Published: San Francisco, Calif. ; [Great Britain] : Jossey-Bass, c2003.
Series:University of Michigan Business School management series
Subjects:
Customer services > Management.
Service industries > Technological innovations > Management.
Competition.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780787970673
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