From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. the strategic process of growing and strengthening brands /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2006.
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| Edition: | 2nd ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.827/DEC |
|---|---|
| Copy [0403293863] | Available |
| Copy [0403293855] | Available |