Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes. integrating product, sales, and service /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c1995.
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/CES |
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| Copy [0403260752] | Available |