International retail marketing : a case study approach / edited by Margaret Bruce, Christopher M. Moore and Grete Birtwistle.

International retail marketing : a case study approach / edited by Margaret Bruce, Christopher M. Moore and Grete Birtwistle. a case study approach /

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Bibliographic Details
Other Authors: Bruce, Margaret, Moore, Christopher, 1937-, Birtwistle, Grete
Format: Book
Language:English
Published: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2004.
Subjects:
International trade
International trade > Case studies
Export marketing
Export marketing. > Case studies
Retail trade
Retail trade > Case studies
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.87/INT
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