Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler. taking biotechnology to market /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Free Press,
2003.
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| 100 | 1 | |a Simon, Françoise |9 1504 | |
| 245 | 1 | 0 | |a Building global biobrands : |b taking biotechnology to market / |c Françoise Simon, Philip Kotler. |
| 260 | |a New York ; |a London : |b Free Press, |c 2003. | ||
| 650 | 0 | 0 | |a Biotechnology |x Marketing |
| 700 | 1 | |a Kotler, Philip | |
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