APA Edition Citation

Simon, F., & Kotler, P. (2003). Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler: Taking biotechnology to market. Free Press.

Chicago Edition Citation

Simon, Françoise, and Philip Kotler. Building Global Biobrands : Taking Biotechnology to Market / Françoise Simon, Philip Kotler: Taking Biotechnology to Market. New York ; London: Free Press, 2003.

MLA Edition Citation

Simon, Françoise, and Philip Kotler. Building Global Biobrands : Taking Biotechnology to Market / Françoise Simon, Philip Kotler: Taking Biotechnology to Market. Free Press, 2003.