Marketing communications : cornerstones, instruments and applications / Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh. cornerstones, instruments and applications /

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Bibliographic Details
Main Author: Pelsmacker, Patrick de, 1957-
Other Authors: Geuens, Maggie, Bergh, Joeri Van den
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, 2001.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/DEP
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