Semiotics, marketing and communication : beneath the signs, the strategies / Jean-Marie Floch.

Semiotics, marketing and communication : beneath the signs, the strategies / Jean-Marie Floch. beneath the signs, the strategies /

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Bibliographic Details
Main Author: Floch, Jean-Marie
Format: Book
Language:English
Published: Basingstoke : Palgrave, 2001.
Subjects:
Marketing
Semiotics
Communication in marketing
Tags: Add Tag
communication 1
marketing 1
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/ FLO
Copy [0402446666] Available

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