Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. the strategic management of brands, identity, and image /
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
c1997.
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| 005 | 20210617160516.0 | ||
| 008 | 980511s1997 xxu W 00 eng | ||
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| 020 | |a 0684826550 | ||
| 089 | |a 658.827 | ||
| 100 | 1 | |a Schmitt, Bernd | |
| 245 | 0 | 0 | |a Marketing aesthetics : |b the strategic management of brands, identity, and image / |c Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. |
| 260 | |a New York : |b Free Press, |c c1997. | ||
| 300 | |a xv,345p : |b ill, facsims (hbk) ; |c 25cm. | ||
| 504 | |a Includes bibliographical references (p321-330) and index | ||
| 650 | 0 | 0 | |a Corporate image |
| 650 | 0 | 0 | |a Brand name products |
| 700 | 1 | |a Simonson, Alex | |
| 700 | 1 | |a Peters, Thomas J. | |
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