International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth ; London :
Dryden Press,
c1998.
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| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/CZI |
|---|---|
| Copy [0402417666] | Available |
| Copy [0402417658] | Available |