The Expressive organization : linking identity, reputation, and the corporate brand.

The Expressive organization : linking identity, reputation, and the corporate brand. linking identity, reputation, and the corporate brand.

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Bibliographic Details
Other Authors: Schultz, Majken, Hatch, Mary Jo, Holten Larsen, Mogens
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2000.
Subjects:
Brand name products > Marketing
Corporations > Public relations
Corporate image
Business communication
Tags: Add Tag
expression 1
graphic 1
Description
Physical Description:xv, 292 p. : ill. (cased) ; 25 cm.
ISBN:0198297785

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