The new positioning : the latest on the world's 1 business strategy. the latest on the world's 1 business strategy.
This revolutionary marketing treatise takes positioning to a new level, and uses six in-depth case studies to show how companies have repositioned themselves successfully to regain popularity.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
01 97
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.401/TRO |
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| Copy [0402062825] | Available |